Design director based in Brooklyn. Building comprehensive brand identities with clarity, craft, and conviction. I specialize in partnering with visionary leaders to design end-to-end brand systems that solve problems and are ready for scale.

Select Clients
Apple
Square
Kid Cudi
1X Technology (NEO)
Boston Beer Company

Capabilities
Brand Identities
Art Direction
Campaigns
Packaging
Websites

1X Technology

1X was preparing to launch NEO, their first in-home humanoid robot, and needed a brand that could shift perception—moving away from cold, industrial robotics toward something human, intuitive, and ready to live alongside us (literally).

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Scope
Brand Identity
Art Direction
Strategy
Brand Narrative, Tone of Voice

Role
Lead Brand Designer, Art Direction

Team
Creative Direction: GrandArmy
Art Direction: Clara Early
Brand Identity: Jenny Cobb, Simran Singh, Natalie Patane
Copywriting & Strategy: Garrett Mireles
Photography: Jack Nesbitt

Square — Retail Advocacy Program

As Square launched its Retail Advocacy program, they needed a cohesive identity and toolkit to empower top sellers to represent the brand locally. The work centered on creating something tangible and personal—custom toolkits that could extend Square’s presence into real communities.

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Scope
Brand Identity
Packaging

Role
Lead Designer, Print Production

Team
Creative Direction: GrandArmy
Brand Identity: Jenny Cobb, Hyunjin Kim
Print Production: A2A
Photography: Jack Nesbitt
3D Artist: Douglas Mackenzie

Loma Vista Tequila Soda by Boston Beer

As Boston Beer Company introduced Loma Vista Tequila Soda, the brand needed a breakout campaign to define its voice in a crowded, fast-growing category. Rooted in West Texas culture, the campaign established a distinct tone—playful and opinionated. We set out to spread the message that anyone can belong in West Texas—but first, you’ve got to learn the rules.

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Scope
Launch Campaign

Role
Designer, Art Direction

Team
Creative Direction: GrandArmy
Design: Joe Haddad, Simran Singh, Jenny Cobb
Language & Strategy: Garrett Mireles
Director: Alec Sutherland
DP: David Vollrath
Assistant Director: Nick Baudille
Audio Production: Joe Johnson
Color Correction: Rare Medium
Conform: Josh Laurence
Casting: Vicky Boone Casting and Linda McAlister Talent
Set Design: Ashlie Adams
Wardrobe: Katylynn Gurley

WZRD by Kid Cudi

WZRD, the creative venture of Kid Cudi and Nigo, launched with a debut capsule collection centered around title character, Willy the Wizard. Inspired by traditional cel animation, we brought Willy to life through a deep character study. Then, the brand needed a digital world to bring it all together—translating Willy’s exuberant energy into an e-commerce website and social campaign for launch.

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Scope
Brand Identity
E-commerce Website

Role
Lead Designer, Website

Team
Creative Direction: GrandArmy & Scot Mescudi
Illustration & Animation: Keenon Ferrell
Product Photography: HUMAN MADE
Website Development: Gardener NYC

Castle & Key Distillery

A startup distillery reborn from the ruins of a historic castle in the heart of bourbon country: Frankfort, Kentucky. Castle & Key set out to redefine tradition through innovation and modern design. The brand needed a full identity system that could honor its heritage while introducing a new perspective.

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Scope
Brand Identity
Art Direction
Packaging
Environmental
Website

Role
Lead Designer, Art Direction

Team
Creative Direction: Bullhorn Creative
Design: Adam Kuhn
Photography: Chris Radcliffe
Production Renderings – Where Giants Roam

Hive Brands

Hive needed a brand that could make values-driven shopping feel intuitive, human, and connected. I led the creative team through Hive’s launch and first year of business, developing a full visual identity and systematic approach to design and language across channels. The challenge was to unify a growing collective of mission-driven brands, while creating a system that could scale across the website, marketing, and packaging.

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Role
Creative Team Lead, Senior Designer, Art Direction

Team
Creative Direction: Rob van Wyen
Logo Design: Laura Jensen
Photography: Chelsie Craig, Alpha Smoot
Strategy & Copywriting: Meghan Riley, Kimmi Rose
Design: Kaiser Shaffer