Hive Brands
Groceries For Good
Client:
Hive Brands
Year:
2021-2022
Type:
Design System
,
Art Direction
Building a cohesive identity and design system for the launch of a mission-driven marketplace.
Project Description
Hive is a vibrant marketplace of purpose-driven brands, curating high-quality groceries that nourish people and the planet while making a positive social and environmental impact on the world.
I led the creative team through Hive’s launch, developing a full visual identity, creating a systematic approach to design and language across marketing channels, art directing photo and video content, and shaping the brand’s digital presence.
Credits
Illustration
:
Antra Svarcs
Photography
:
Chelsie Craig, Alpha Smoot
Copy & Strategy
:
Meghan Riley, Kimi Rose
Design
:
Kaiser Shaffer
