WZRD

WZRD is the latest creative venture of Kid Cudi and Nigo, with a debut collection of five distinctive streetwear pieces featuring the brand's logo and title character, Willy the Wizard. Inspired by classic cel animation, we brought Willy to life through a deep character study. The animations capture his exuberant energy, breathing life into the brand and serving as a creative foundation for its identity.

With products in hand and Willy in motion, the WZRD brand needed a site to launch its first capsule. We then brought the World of Willy online, complete with a cohesive brand identity, social campaign, and e-commerce website.