1X

1X is the global leader in safe robotics, moving towards a future where humanoids work alongside people to help meet the world’s growing labor demands and support humans in the workplace, at home, and throughout the modern world.

1X approached us to develop a comprehensive brand identity, including naming, strategic positioning, messaging, visual identity system, and website. The brand’s ethos inspired a visual and verbal identity that reflects the natural movement, warmth, and intricate simplicity of their humanoids, EVE and NEO, and gives a nod to the company’s Scandinavian roots.