Castle & Key
The Birthplace of Bourbon
Client:
Castle & Key
Year:
2018-2020
Type:
Brand Identity
,
Art Direction
A rebrand that reimagines how Castle & Key—and Kentucky spirits at large—are presented to the world.
Project Description
Castle & Key is a startup distillery reborn from the ruins of a historic castle in the heart of bourbon country, redefining industry traditions through innovation, modern design, and the appointment of the first female master distiller since Prohibition.
My work spanned the full evolution of the brand—from a comprehensive identity, brand system, art direction, packaging, environmental design, and digital design.
Credits
Creative Direction
:
Bullhorn Creative
Photography
:
Chris Radcliffe
Production Renderings
:
Where Giants Roam
Website Development
:
Patrick Morrissey
