Loma Vista
Brand Launch Campaign
Client:
Loma Vista
Year:
2022-2023
Type:
Campaign Design
,
Art Direction
On location in the West Texas desert, we captured the grit and splendor of the sacred birthplace of this time-honored drink.
Project Description
Loma Vista Tequila Soda isn’t just ranch water in a can; it’s seven generations of rancher attitude distilled. When the Boston Beer Company approached us to help break in the brand with its first campaign, we struck out to spread the message that anyone can belong in West Texas—but first, you’ve got to learn the rules.
The campaign expanded the core brand identity into a visual world of larger-than-life characters and slice-of-life moments, and the result was—in a word—refreshing.
Credits
Creative & Art Direction
:
GrandArmy
Director & DP
:
Alec Sutherland & David Vollrath
VO Recording & Sound Design
:
Hyperbolic Audio
Set Design
:
Ashlie Adams
